Whether you’re struggling to attract the right people, losing too many of the good ones, or you just know your “culture” section is crying out for some TLC, we’ll help you build (or rebuild) your employer brand from the ground up. This is about creating something your people actually feel proud of, and that future hires can’t resist.

Here’s what we can include:

EVP Development
We’ll pin down what makes you worth working for: your values, your promise to employees, and the story that gets talent to care (and stay).

Visual Employer Identity
From careers site visuals to recruitment ads and social templates, we’ll create a look and feel that’s unmistakably yours as an employer.

Messaging Framework
The language that makes people lean in: your tone of voice for recruitment, your key phrases for culture, and the lines your team actually wants to repeat.

Careers Site Creation & Optimisation
Whether you need a brand-new careers page or just one that doesn’t sound like HR wrote it in 1998, we’ll design and build a space that feels human, on-brand, and actually persuasive.

People Stories & Imagery
From staff photography to video snippets to written spotlights, we’ll capture your people in ways that show off your culture and give candidates a real feel for life with you.

Launch & Engagement Campaign
We’ll design a tailored roll-out so your new employer brand isn’t just a PDF that sits on a shelf. From recruitment campaigns to internal launch moments, we’ll help it land with the people who matter.

Already got an employer brand of sorts, but it’s not quite pulling its weight? Maybe you’re attracting plenty of CVs but not the right ones, or your Glassdoor reviews don’t match your values deck. This is where we roll up our sleeves and fix what’s underneath. Sometimes it’s not about adding shiny new perks, it’s about making the fundamentals sing.

Here’s how we help:

In-Depth Audit
We’ll take a proper look at your current EVP, careers comms, and employee experience to figure out what’s landing, what’s falling flat, and where the hidden gems are.

Tailored Recommendations
From tightening up recruitment messaging to reshaping your internal comms, you’ll get clear, doable steps to strengthen your employer brand without guesswork.

Story and EVP Alignment
We’ll make sure your values, leadership voice, and people stories are all pulling in the same direction, so staff feel it inside and candidates see it outside.

Optimising Engagement
Whether you need sharper LinkedIn culture posts, more human job ads, or onboarding that doesn’t feel like admin torture, we’ll help you connect with the right people in the right way.

Quick Wins and Long-Term Plans
We’ll point out the fixes that will have instant impact (think careers site tweaks or social posts) alongside the deeper cultural shifts that fuel real retention and engagement.