Clarity across your brand, people and investor story.
Creative direction and behavioural insight that turns
scattered communication into something sharp, coherent and commercially powerful.
You know that feeling when your brand, your culture and your pitch all make sense on their own, but don’t make sense together. Nothing dramatic, just a quiet sense that the story underneath isn’t doing the work you need it to. Most founders live with that strain far longer than they should.
It shows up in real ways. A sales pipeline that feels slower than it should. A team that seems less energised than you remember. Job ads attracting people who are a poor fit. Recruitment costs creeping higher. Investors showing interest but hesitating. Customers who believe in your offer but cannot explain why. On the surface these look like operational issues. They almost always trace back to the story you are telling.
There is psychology behind it. When the narrative is scattered, people have to work too hard to make sense of you and the brain resists that effort. When the narrative is aligned, decisions feel easier, trust builds more quickly and growth becomes steadier and far less forced.
Our work is to help you bring your story back into one coherent place and express it through the lens that matters most right now. The truth stays the same. The emphasis and the ask shift depending on whether you are speaking to your market, your people or your investors.
The Three Lenses That Drive Growth
Every growing organisation depends on three lenses that shape how it is understood.
Market
Your value and your positioning. The story that draws the right customers in and helps the wrong ones recognise that you are not for them.
When this lens is unclear, growth hesitates because people cannot quite see where you fit.
People
Your internal story, your culture and what it genuinely feels like to work with you. This is what attracts good people and keeps them engaged.
When this lens is weak, energy drops, good candidates pass you by and teams struggle to stay aligned.
Investor
Your raise narrative, your pitch clarity and how you articulate your future. This is what makes investors lean forward instead of stepping back.
When this lens wobbles, confidence softens and decisions slow without explanation.
You do not need to fix all three lenses at once. You simply need to bring clarity to the one that is hurting your organisation most right now.
Creative Direction for Founders
We step in as your creative direction partner, translating your thinking into stories that people can actually follow.
This is clarity shaped by behavioural psychology.
Clarity that lowers cognitive load, builds trust and helps people understand you more quickly.
Clarity that makes sales smoother, recruitment easier and internal alignment far less fragile.
And when you need support with delivery, our studio brings the story to life with design, content, visuals and the assets that keep everything connected.
Who We Work With
Founders with vision and a slightly overwhelmed Google Drive
Senior people leaders in founder led organisations
Teams who want clarity without losing personality
Businesses ready for growth but held back by story friction they cannot quite name
Not sure where to start?
If you want your story to feel aligned, confident and commercially powerful enough to support your next chapter, we should have a natter.
Proud to work with…
