You’re doing everything you can think of…so why the hell isn’t it working?
You’ve niched, and you’ve clarified your offer. You’re posting, showing up, being consistent(ish), and trying to sound like a real human online.
But it still feels like… nothing’s really happening, and time is ticking on!
People aren’t getting it. They’re not engaging with it. And most importantly…they’re not buying it.
You’re not doing anything wrong, but there’s probably something small, but important, that’s quietly getting in the way.
This quick brand check-in helps you spot where things might be slipping through the cracks.
Because even the best message won’t land if the signal’s fuzzy.
Here’s what to do:
Scroll through this list of statements.
If something makes you wince, it’s probably true.
Then grab the tip sheet for the statements that sting the most, and get back to being magnetic.
CLARITY
“Wait, what is it you actually do?”
You tell people what you do and their face does that confused polite smile thing.
You’ve rewritten your LinkedIn headline 12 times and still hate it.
You get lovely compliments on your vibe but no one actually explains it back to you accurately.
You know you’re good at what you do, but summarising it in a sentence is utter chaos.
CREDIBILITY
“Sounds nice, but do they know what they’re doing?”
You've got loads of experience… but people still see you as “just getting started.”
Your work is solid, but you don’t know how to prove it without sounding cringe.
You get fewer enquiries than someone half as qualified who's louder online.
People assume you’re more affordable than you are (and not in a good way).
CONNECTION
“Cool post… scroll.”
You’re posting consistently but no one’s really commenting or DMing.
You share tips and value, but it’s not turning into conversations.
People say “Love your stuff!” but never refer or recommend you.
You’ve tried telling stories but feel like they just fall flat.
CONSISTENCY
“Weren’t you doing something else last week?”
Your tone changes depending on your mood, the moon, or what coffee you’ve had.
You’ve got a million half-finished bios and none of them match your website.
You get halfway through writing a post and start questioning your entire voice.
People say nice things, but you suspect no one could describe your brand if you weren’t in the room.
CHARACTER
“Technically fine… but not making me feel anything.”
You’re proud of your work but can’t talk about it without going a bit wooden.
You’ve tried to show your personality online but it still feels a bit meh.
You worry you’re blending into the beige with everyone else in your niche.
You sound smart and capable, but not like someone they’re dying to work with.
📨 Want all of them?
If you’re nodding along to a few different ones — go wild.
Grab whichever ones you need, we won’t judge.