Chapter Craft

News, Events & Blog

  • New Year New Brand - Chapter 4 - Expansion, awards and wrapping up the re-brand.

    What a ride it has been since I started work on the KV Showroom re-brand, and what an exciting time lies ahead for this business. In this…

  • Unlocking the Power of Storytelling

    The Magic of Visuals, Music, and Script

  • New Year, New Brand - Chapter 3 The Power of Stationery in Brand Building

    Let's dive into the third instalment of our "New Year, New Brand" series, where we'll explore how stationery plays a vital role in brand representation and promotion.

  • Once upon a C-suite: Headhunting Reinvented

    In the labyrinth of corporate recruitment, where polished suits and rigid networks often take center stage, imagine the unexpected sight of a headhunter clad in a leather jacket, with vibrant red hair and an unmistakable air of individuality.

  • Supercharge your Brand with Corporate Storytelling

    “When we talk about storytelling in a business context, it’s not about fables and fairytales, it’s about learning to tell a true story well.”

    — Ann Handley, CCO MarketingProfs

  • New Year, New Brand Chapter 2 - Expanding Horizons

    As our collaborative efforts have continued, the visual representation of The KV Showroom has now really taken shape…

  • HR's Biggest Challenges in 2024 - Recruitment & Retention

    In the dynamic landscape of 2024, HR professionals and business leaders are facing formidable challenges, with recruitment and retention taking center stage. As organisations grapple with these significant hurdles, the spotlight is turning towards the pivotal role of employer branding in both attracting and retaining the people that will take your business forwards this year.

  • The Job Description Revolution

    In the ever-evolving landscape of talent acquisition, one aspect often overlooked can make or break the hiring process: the accuracy of job descriptions. Think of your team like a Swiss Watch, all the separate pieces need to be accurately made and perfectly aligned in their respective roles for the watch to work.

  • New Year, New Brand - Chapter 1

    Take a sneak peek behind the scenes on my current re-brand project with the KV Showroom.

  • Saving a Medieval Story

    Why am I writing about a church you might ask, I hear you, it’s an odd one. But here’s the thing, the medieval carvings adorning the church's ceiling are not just artefacts; they are living stories etched in wood, preserving the narrative of Gazeley’s past.